Moving Digital Health

Moving Digital Health: Juhan Sonin of GoInvo

Episode Summary

Juhan Sonin (Creative Director, GoInvo) joins MindSea CEO Reuben Hall to discuss the influence of design and public policy in the digital health sphere. Juhan’s shares his observations on the evolving landscape of patient data privacy, the importance of a holistic, multi-faceted approach to design, and the policy changes that could most effectively impact healthcare in the United States.

Episode Notes

With degrees in art and mechanical engineering coupled with years of experience as a systems engineer, Juhan brings a complex understanding to his role as Creative Director of GoInvo, a healthcare user experience (UX) design firm. At GoInvo, Juhan leads a team designing services that facilitate patient engagement and work to impact health outcomes on all sides: from product design to public policy. 

Episode Highlights

• Crucial challenges in integrating both patient and clinician perspectives in design
• The “profit over people” philosophy he’s observed in some systems
• How a “constant review of systems” model could help shift health intervention to be proactive rather than reactive
• Where Juhan sees the future of primary care heading
• How improved primary care benefits society as a whole
• A few of the under-researched areas of health that he sees as top priorities
• How Juhan expects the data-sharing model to evolve over time
• Use cases for a more diversified data pool
• His experience with patients’ willingness to share their data
• How design and UX can help advocate for policy change
• What Juhan thinks customers really want from digital health services
• The All of Us research program from the National Institutes of Health (current GoInvo project)

Links 

https://www.linkedin.com/in/juhansonin/

https://goinvo.com

https://allofus.nih.gov