In this episode of Moving Digital Health, host Reuben Hall speaks with Asya Paloni, Chief Product Officer at Welltory, about what seven product pivots taught her team about building a health app that 16 million people actually keep using. Asya shares how each iteration brought Welltory closer to a core insight: the engagement tactics most health apps rely on are often the same things driving users away. She walks through the UX philosophy that replaced them, how Welltory's data architecture handles 1,200+ device integrations, and why her team threw out traditional dashboards in favor of animated visual metaphors.